Website redesign
For when the current site no longer represents the company.
After the redesign, the site looks like the company. And does its job.
The situation
The company has moved on; the site hasn't. It was made years ago for a different situation, and pages have been added since without a plan. Now it looks dated, works badly on a phone, and a new customer can't tell from it what you do — or why they should choose you.
A new website is not a new look for the old one.
It is built around what the business needs from its website now.
01 We find out.
The company, the industry and the current site — before anything is designed.
Before anything is designed, we get to know the business: what it offers, to whom, and how it differs from the rest. We look at the industry and at how companies in it present themselves online: what customers expect, what the category takes for granted, and where there is room to stand out. And we go through the current site: what it does well, where it falls behind the company, and what it lacks.
The first picture forms in the assessment. Once a project starts, we go into all of this in more depth.
02 We decide.
What to keep, what to improve, what to rebuild.
Only then do we decide what the site needs to be: what to keep, what to improve, what to reconsider, and what has been missing altogether. The solution — structure, content, functionality and the whole — follows from what we have learned about the business and its customers.
Nothing that works is changed without a reason — but a better solution can replace even what used to work.
03 We build.
Structure, content, design and build as one whole.
Then we turn the solution into the finished website: structure, content, design, the functionality it needs and the technical implementation, as one whole. We launch once it has been tested, with measurement in place from the start.
What you receive
- A site that matches what the company is today and serves its customers.
- What worked on the old site — kept, where there is a reason to.
- What it was missing.
- A second language on the same structure, if the business needs one.
- Measurement, so the site is evaluated and developed on real evidence.
In brief
- What does a redesign cost?
- Every project is priced by scope after the assessment. In the assessment we tell you what a redesign means in your case, and the proposal is based on that.
- How long does it take?
- It depends on the size of the site and how quickly content and approvals move. The schedule is agreed after the assessment.
- Will we lose our search visibility?
- Old addresses are redirected to new ones, and the structure is designed with search in mind. This way the redesign is carried out in a controlled manner from the search-visibility point of view as well.
- What do you need from us?
- Time to tell us about your business and answer questions, access to the current site and materials — and, at the end, a moment to check the facts. The rest is ours.
Start with what your site does now.
A free assessment, about 45 minutes, remote. We look at your site before we meet.